Poor Toms, an Australian craft distillery, launched a line of premium canned cocktails using their signature gins and high-quality, locally sourced ingredients. Flavours like gin and tonic were infused with native Australian botanicals such as wattleseed and lemon myrtle, offering a unique and refreshing drinking experience.

The product was positioned in the premium ready-to-drink market, targeting consumers who appreciate fine cocktails but desire convenience. The packaging design reflected Poor Toms’ playful yet premium nature, featuring intriguing custom illustrations by Sayo Inomata that added character and personality to the product.

Although the range is no longer in production and Poor Toms has since rebranded, this project contributed to a distinctive product that embodied the brand’s spirit.