Fisherman Supply Co

Small Business Branding

SCOPE

Fisherman Supply Co was developed to reflect a brand ethos defined by Artura Studio as vintage nostalgia meets grounded utility — inspired by nature, rooted in everyday moments, and made for the modern outdoorsman. The logo lock-up was designed as a versatile system that works seamlessly across products and merchandise, with a paired-back version optimised for digital use. Hand-drawn illustrations were created in house to reflect the hands-on, practical nature of the business, with subtle woodcut-inspired detailing that cues quality, heritage, and craftsmanship.

IN COLLABORATION WITH

Branding
Illustration

PHOTOGRAPHY CREDIT
WHAT WE DID

The result helped reposition the business from a personal hobby into a confident supply brand, giving it the visual tools needed to establish credibility, grow its offering, and show up consistently across all touchpoints.

Hands pouring berley pellets from a plastic bag into a container on a boat, with the ocean in the background. 
CONCEPT SKETCH
Collection of four black-and-white vintage Fisherman Supply Co. logos featuring fish illustrations and bold text.
A logo for Fisherman Supply Co. featuring a fish and a person fishing from a boat, set against a background of ocean waves.
Orange background with black text that reads 'Fisherman Supply Co.'
A man in a black beanie and fishing gear holding a large fish on a boat in the ocean during sunset or sunrise.
Fishing lure and fishing gel container placed on a boat's textured surface near water.
A person holds a bottle of hot sauce over fish fillets on a cutting board. 
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