Fresh To Go is a New Zealand brand producing fresh, ready-to-eat salads designed for people on the go, available through major supermarket delis and chilled sections nationwide.

Positioned as an accessible and affordable healthy option within the grab-and-go category, the Salad Bowl range offers a fresh alternative to traditional convenience foods.

This project revitalised the salad bowl packaging by moving away from a dark, dated sleeve that was disappearing on shelf, to a user-friendly bowl format that allows customers to clearly see the quality and abundance of the salads inside.

A vibrant, playful colour palette encourages consumers to explore the range, while clean simple typography reflects the brand’s values - making healthy food feel approachable rather than exclusive.

The refreshed packaging supports Fresh To Go’s move from a quiet B2B brand to a confident, customer-facing range, with a centred logo that improves shelf standout and recognition.