Misfit Garden

Brand refresh for a produce box with personality

SCOPE

Misfit Garden is on a mission to break the cycle of food waste in Aotearoa, rescuing ‘imperfect’ fruit and vegetables and giving them a second life. By celebrating produce that might otherwise be overlooked, founders Jen and Sofia support local farmers by paying full price and delivering it in fresh, seasonal produce boxes.

Following a brand audit, the opportunity was to bring more of Misfit Garden’s personality to the surface — creating a visual direction that matched their humour, energy, and purpose.

The refreshed identity embraces personality while building a recognisable brand, ultimately helping Misfit Garden stand out while continuing to connect with their growing community.

CREDITS
WHAT WE DID

Visuals
Bendito Mockups

Branding
Packaging
Illustration
Communications
Website

The result is a playful collection of brand assets that celebrates the uniqueness of every misfit - from the slightly wonky to the wildly unexpected. Loose, expressive visuals paired with a light-hearted tone help make an important message feel approachable, engaging, and fun.

A person standing in front of a wall with shelves, holding a designed cardboard box labeled 'misfit garden' with coloured fruit and vegetable illustrations.
A man wearing a blue cap and t-shirt getting into a white truck, with the back of the shirt displaying a 'Misfit Garden' logo and illustrations of fruits and vegetables.
Brochure titled "Misfit Garden" illustrating the causes of misfit produce, including illustrations of fruit & vegetables with notes about harvesting and ripeness.
Social media template screen displaying a trivia about misfit produce, with colorful icons representing different senses and a cartoon illustration of a strawberry labeled "A bit lumpy".
Two cardboard boxes labeled 'Misfit Garden' with illustrations of vegetables; the top box has blue text and images, and the bottom box has green text and images, placed on stone steps outdoors.
Flyer for Misfit Garden with green and white background, cartoon icons of an egg character, a vegetable bag, and a flower, explaining how their farm-to-plate system works.
A collection of branded social media icons with hand-drawn style illustrations on a blue background. The icons include a lightbulb, eggplant, heart, box, broccoli & chefs hat. 
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