Fresh To Go

FMCG Grab-and-go Meals

SCOPE

Fresh To Go is a New Zealand brand producing fresh, ready-to-eat salads designed for people on the go, available through major supermarket delis and chilled sections nationwide.

Positioned as an accessible and affordable healthy option within the grab-and-go category, the Salad Bowl range offers a fresh alternative to traditional convenience foods.

This project revitalised the salad bowl packaging by moving away from a dark, dated sleeve that was disappearing on shelf, to a user-friendly bowl format that allows customers to clearly see the quality and abundance of the salads inside.

A vibrant, playful colour palette encourages consumers to explore the range, while clean simple typography reflects the brand’s values - making healthy food feel approachable rather than exclusive.

The refreshed packaging supports Fresh To Go’s move from a quiet B2B brand to a confident, customer-facing range, with a centred logo that improves shelf standout and recognition.

CREDITS
WHAT WE DID

Photography
Kate Battersby

Packaging
Prepress Setup
Digital Mock-Ups

Overall, the redesign delivered stronger shelf standout and brand recognition, making the range easier to spot, easier to choose, and more appealing in a crowded grab-and-go environment.

Three clear plastic bowls containing salads with colorful labels: chicken Caesar, beetroot feta, and satay chicken, placed on a light green surface.
A clear plastic bowl with a red label inside reading 'Fresh to Go Instant Asian Noodle Bowl' with nutritional information and ratings. Inside the bowl, there is a portion of salads with shredded lettuce, carrots, and purple cabbage, and a small container of seasoning or dressing with wooden utensils on top.
Three clear plastic containers of salads on a light green surface. The front container holds a Greek salad with spinach, cucumbers, and feta cheese, labeled "Fresh to go Greek Salad Bowl." The other two containers in the background contain different salads, one with mixed greens and the other with chicken and vegetables.
A Vietnamese chicken salad in a clear plastic container with a yellow and pink label that says 'Fresh to Go, Est. 1999, Vietnamese Chicken Bowl', along with nutrition facts and a wooden fork and spoon inside.
Pre-packaged salad from Fresh to go in a Caesar bowl with cheese, greens, and toppings, in a clear plastic container with a green label and nutritional info stickers.
A clear plastic bowl with a purple label that reads 'Fresh to Go Mexican Bowl.' Inside the bowl, there are leafy greens, shredded carrots, and a piece of chicken topped with cheese. 
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