Everything you need to know about

Packaging Design

Packaging design is our first language.

Informed by years of experience working with award-winning packaging design agencies in New Zealand and Australia.

This valuable experience brings a clear understanding of the challenges that often arise in any given packaging project.

At Holiday Studio we understanding how to differentiate on shelf, deliver on brand recognition and communicate quickly & effectively.

custom gin distillery packaging design in New Zealand

How we can help

PACKAGING Strategy

Understanding the environment where your product is being sold.

  • Category and competitor analysis

  • Shelf positioning and differentiation

  • Target audience alignment

  • Product and range strategy

  • Store visits

CONCEPT VISUALISATION

Exploring and presenting ideas clearly.

  • Concept designs shown as visual renders

  • Application across multiple formats or SKUs

  • Clear presentation of direction and intent

  • Annotated PDFs 

Pack Hierarchy & Structure

Systems, codes and cues. And how to best use limited pack space.

  • Information hierarchy

  • Range navigation

  • Structural considerations and layout

  • Brand recognition

  • Brand story-telling

Print Production

Packaging that is ready for the real world.

  • Print-ready artwork setup

  • Colour profiles, Pantones, and technical specifications

  • Material and finish recommendations (stocks, coatings, foils) with real examples

  • Liaising with printers where needed

Packaging Systems & Rollout

Creating consistency across your range.

  • Pack iconography

  • Illustration & photography styling

  • Guidelines

  • Asset libraries

  • Templates for ongoing use

Do you need a packaging designer?

Boutique & Local Brands

For small-batch, handmade, or locally produced products, packaging helps you show up professionally and compete with more established brands. It builds trust, tells your story, and makes your product feel considered from the first glance.

FMCG & RETAIL BRANDS

In fast-moving environments, packaging needs to work hard — quickly. A strong FMCG packaging design ensures your product stands out on shelf, communicates clearly, and fits seamlessly within a wider product range.

Start a Project

Packaging Projects

  • New Zealand FMCG Packaging Design

    Fresh To Go – FMCG Grab-and-go Meals

    Strategy • FMCG Packaging • Prepress Setup • Digital Mock-Ups

    View Project
  • Premium RTD cocktail packaging for Australian distillery brand

    Poor Toms – Premium RTD Cocktails

    Packaging • Prepress Setup • Digital Mock-Ups

    View Project