Papaiti Gin

The Originals

SCOPE

Papaiti Gin crafts premium, small-batch gins in Whanganui, New Zealand with a focus on locally sourced botanicals like kawakawa, horopito, and mānuka, celebrating the native landscape in every bottle.

Positioned as an artisan brand for discerning gin drinkers, Papaiti Gin offers a refined yet uniquely Kiwi experience in the boutique spirits market.

The visual identity and packaging system is timeless and elegant. It honours the river’s story and the region’s kingfishers through restrained typography and nature-inspired illustrations. A custom dieline echoes both the wings of a kingfisher and the awa (river) waves, conveying quality, provenance, and a strong sense of place.

Strategy
Branding
Packaging
Prepress Setup
Digital Mock-Ups

PHOTOGRAPHY CREDIT
WHAT WE DID

The result is a brand that stands proudly on shelf and conveys the craft and care behind each drop.

Bottles of gin with one displaying a label with a hummingbird illustration and the text 'The Whanganui Distilling Co Ltd' on a light blue background.